designing the product as though the team or the team leader will be the user). They also help with preventing scope creep and self-referential design (e.g. User personas have the main benefit of keeping the team focused on an outcome with a focus on how the user would perceive that outcome. What are the Benefits of Using User Personas in UX Design? a stereotype)īuild the user persona based on the stereotype but drawing out details of context, behaviour, need, etc.ĭisseminate the user personas among the team (and if necessary – seek feedback and amend them) Then based on those groups, create archetypal models of the people (e.g. and then group the people that display such patterns together Look for patterns in their behaviours, responses, actions, etc. Get a group of potential users and either interview them or observe them There are a great number of ways to create user personas but a simple process would be to: Copyright terms and licence: CC BY 4.0 How Do You Create a User Persona? The difficulties that the user wants to overcome in their current situationĪuthor/Copyright holder: Florence Herrou.
The wants/needs from the product that you’re designing The behaviours of the users at the moment The context(s) in which the product will be used It should also help you understand things about the user(s) themselves: Help set out the groundwork of your user experience design task What Makes for a Good User Persona?Įlucidate observations from your researchįocus on the now and not what might happen at a future pointīe realistic and not seek to idealize behaviours or desires They are there to help communicate a guideline of what the eventual user experience should be. The user persona is created through user research.īoth types of persona tell a story of what people do, why they do it, and what they need/want from a product. The User Persona – this is the most common persona for a UX designer to be working with it’s a simple story of the user’s goals, behaviours and pain points. The proto-persona isn’t as useful as the user persona but it is better than nothing at all. They’re based on whatever research can be gleaned from other sources and the best-estimate of who the team is working for. The Proto-Persona – is a persona created when there’s no resource available to carry out research on users. There are two types of persona that are particularly useful to user experience designers and they are the proto-persona and the user persona.
There are several types of persona used in the customer and user focused business, which we hope is all businesses. Mobile product development can also benefit from user personas it’s just important to ensure that you add a little more information to them to make them as effective as they can be. This results in products that are better tailored to the user and thus more likely to succeed. It allows the entire design and development team to keep a simple user story or user stories in mind as they work. The user persona is one of the most valuable tools in UX work.
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